Factors Influencing Purchase Intention on TikTok Cross-border Live Streaming in Southeast Asia

1. Which country or region do you currently reside in?
2. What is your gender
3. What is your age group
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4. What is your highest level of education
5. What is your monthly personal income (in local currency)
6. How often do you watch TikTok cross-border live streaming
7. What types of products do you usually pay attention to in TikTok cross-border live streaming
8. Please rate your agreement with the following statements about TikTok cross-border live streaming hosts (1 = Strongly Disagree, 5 = Strongly Agree)
  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree
The host has professional knowledge about the products
The host's introduction is clear and easy to understand
The host is trustworthy
The host's interaction with viewers is good
The host's appearance and image are attractive
9. Please rate your agreement with the following statements about products in TikTok cross-border live streaming (1 = Strongly Disagree, 5 = Strongly Agree)
  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree
The product quality is reliable
The product price is reasonable
The product has unique features
The product meets my needs
The product packaging is attractive
10. Please rate your agreement with the following statements about the live streaming platform (1 = Strongly Disagree, 5 = Strongly Agree)
  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree
The live streaming interface is user-friendly
The platform has good stability during live streaming
The platform's after-sales service is reliable
The platform's payment process is convenient and secure
The platform provides sufficient product information
11. How likely are you to purchase products through TikTok cross-border live streaming in the future
12. What factors would encourage you to purchase products in TikTok cross-border live streaming
13. What factors would prevent you from purchasing products in TikTok cross-border live streaming
14. Do you have any other comments or suggestions regarding TikTok cross-border live streaming that may influence your purchase intention?
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