We are conducting a short survey for a course project about whether consumers notice sustainability-related information on product packaging, such as recyclable packaging, carbon labels, eco-certifications, or fair trade labels. This survey is anonymous and for academic use only. Thank you for your time. / 我們正在為課程項(xiàng)目進(jìn)行一項(xiàng)簡(jiǎn)短問(wèn)卷調(diào)查，了解消費(fèi)者是否會(huì)留意產(chǎn)品包裝上的可持續(xù)發(fā)展相關(guān)資訊，例如可回收包裝、碳標(biāo)籤、環(huán)保認(rèn)證或公平貿(mào)易標(biāo)籤。本問(wèn)卷採(cǎi)匿名形式，僅作學(xué)術(shù)用途，感謝您的時(shí)間。
Section 1: Basic Information / 第一部分：基本資料 1. What is your age group? / 您的年齡屬於以下哪個(gè)組別？ Under 18 / 18歲以下 18–24 / 18–24歲 25–34 / 25–34歲 35–44 / 35–44歲 45–54 / 45–54歲 55 or above / 55歲或以上
2. What is your gender? / 您的性別是？ Male / 男 Female / 女 Prefer not to say / 不方便透露
3. Before this survey, were you familiar with the term “ESG”? / 在填寫(xiě)本問(wèn)卷前，您是否知道「ESG」這個(gè)概念？ Yes, I understand it well / 是，我很了解 I have heard of it, but I do not know it well / 我聽(tīng)過(guò)，但不太了解 No, I have never heard of it / 沒(méi)有，我從未聽(tīng)過(guò)
4. Does your education or work background involve ESG, sustainability, environmental issues, or corporate social responsibility? / 您的教育或工作背景，是否會(huì)接觸 ESG、可持續(xù)發(fā)展、環(huán)境議題或企業(yè)社會(huì)責(zé)任相關(guān)內(nèi)容？ Frequently / 經(jīng)常接觸 Sometimes / 有時(shí)接觸 Rarely / 很少接觸 Never / 從不接觸
Section 2: Attention and Understanding / 第二部分：留意程度與理解 5. When buying food or daily products, do you pay attention to sustainability-related information on product packaging? Examples: recyclable packaging, carbon labels, eco-certifications, fair trade labels / 當(dāng)您購(gòu)買(mǎi)食品或日用品時(shí)，您會(huì)否留意產(chǎn)品包裝上的可持續(xù)發(fā)展相關(guān)資訊？例如：可回收包裝、碳標(biāo)籤、環(huán)保認(rèn)證、公平貿(mào)易標(biāo)籤 Always / 經(jīng)常會(huì) Sometimes / 有時(shí)會(huì) Rarely / 很少會(huì) Never / 從不會(huì)
6. Which type of information on product packaging are you most likely to notice first? / 您通常最先留意產(chǎn)品包裝上的哪一類(lèi)資訊？ Price or promotion / 價(jià)格或促銷(xiāo)資訊 Brand / 品牌 Ingredients or nutrition information / 成分或營(yíng)養(yǎng)資訊 Place of origin / 產(chǎn)地來(lái)源 Sustainability-related information / 可持續(xù)發(fā)展相關(guān)資訊 I usually do not pay much attention to packaging information / 我通常不太留意包裝資訊
7. How easy is it for you to understand sustainability-related information on product packaging? / 您認(rèn)為產(chǎn)品包裝上的可持續(xù)發(fā)展相關(guān)資訊容易理解嗎？ Very easy / 非常容易理解 Quite easy / 比較容易理解 A little difficult / 有點(diǎn)難理解 Very difficult / 非常難理解 I have never noticed such information / 我從未留意過(guò)這類(lèi)資訊
Section 3: Purchase Intention / 第三部分：購(gòu)買(mǎi)意願(yuàn) 8. If two similar products are priced similarly, would sustainability-related information make you more likely to choose one of them? / 如果兩件類(lèi)似產(chǎn)品價(jià)格相若，產(chǎn)品上的可持續(xù)發(fā)展相關(guān)資訊會(huì)否令您更傾向選擇其中一件？ Definitely yes / 一定會(huì) Probably yes / 可能會(huì) Not sure / 不確定 Probably not / 可能不會(huì) Definitely not / 一定不會(huì)
9. How much more would you be willing to pay for an “environmentally friendly” product? / 您願(yuàn)意為「環(huán)保產(chǎn)品」多支付多少？ Not willing to pay more / 不願(yuàn)意多付 Up to 5% more / 多付 5% 以?xún)?nèi) Up to 10% more / 多付 10% 以?xún)?nèi) 20% more or above / 多付 20% 或以上
Section 4: Trust and Greenwashing / 第四部分：信任與漂綠 10. How much do you trust “green” or “environmentally friendly” claims on product packaging? / 您對(duì)商品包裝上的「環(huán)保／綠色」聲明有多信任？ Do not trust at all / 完全不信任 Do not trust much / 不太信任 Neutral / 一般 Fairly trust / 比較信任
11. Do you think many products involve “greenwashing” (misleading environmental claims)? / 您是否覺(jué)得很多產(chǎn)品存在「漂綠」（即虛假或誤導(dǎo)性的環(huán)保宣傳）？ Not at all / 沒(méi)有 A little / 有一點(diǎn) Quite a lot / 比較多 Very much / 非常多