Vivo’s

1. How quickly do you think Vivo responded to the overheating recall issue in 2023?

Very quicklyQuicklyNeutralSlowlyVery slowly

2. The information provided by Vivo about the recall problem was clear and easy to understand.

Strongly agreeAgreeNeutralDisagreeStrongly disagree

3. How easy was it for you to find official information about the recall from Vivo?

Very easyEasyNeutralDifficultVery difficult

4. Which communication channel did you mainly use to receive information about the recall?

Official websiteSocial mediaCustomer service hotlineRetail store staffOther

5. Vivo provided enough information about safety instructions during the recall.

Strongly agreeAgreeNeutralDisagreeStrongly disagree

6. How satisfied are you with Vivo’s after-sales service during the recall process?

Very satisfiedSatisfiedNeutralDissatisfiedVery dissatisfied

7. After the recall communication, how much do you trust the Vivo brand?

Trust very muchTrustNeutralDo not trust muchDo not trust at all

8. Do you think Vivo handled the recall issue responsibly?

Strongly agreeAgreeNeutralDisagreeStrongly disagree

9. Did Vivo’s crisis communication improve your confidence in the brand?

Strongly agreeAgreeNeutralDisagreeStrongly disagree

10. Would you consider buying Vivo products again in the future?

Definitely yesProbably yesNot sureProbably noDefinitely no

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