1.Your age group:你的年齡: Under 18 18歲以下 18-25 years old 18-25歲 26-35 years old26-35歲 36-45 years old36-45歲 46-60 years old46-60歲 Over 60 years old60歲以上
2.Your average monthly disposable income (living expenses + income):您的個(gè)人月均可支配收入（生活費(fèi)+收入）: Below 3000 RMB3000元以下 3001-6000 RMB3001-6000元 6001-9000 RMB6001-9000元 9001-12000 RMB9001-12000元 Above 12000 RMB12001元以上
3.If you need to purchase fresh produce/daily necessities, which of the following supermarkets or retail platforms would you prefer? 如果您需要購(gòu)買生鮮/日用品，您更傾向于選擇以下哪家超市或零售平臺(tái)? Freshippo盒馬鮮生 Sam's Club山姆 Yonghui Supermarket永輝超市 Walmar沃爾瑪 RT-Mart大潤(rùn)發(fā) Meituan Xiaoxiang美團(tuán)小象 JD 7Fresh京東七鮮 Dingdong Maicai叮咚買菜 PUPU樸樸超市 Traditional wet market傳統(tǒng)菜市場(chǎng) Others其他
4.How often do you usually make purchases at Freshippo?您通常多久在盒馬消費(fèi)一次?
5 times or more per month每月5次及以上 3-4 times per month每周3-4次 Once or twice a month每月1-2次 Occasionally/Once every few months偶爾/幾個(gè)月一次 Only when there are new products or promotional activities只在有新品、促銷活動(dòng)時(shí)購(gòu)買
5.Which channels do you mainly use to access Freshippo? 您主要通過哪種渠道使用盒馬?(請(qǐng)選擇1-3項(xiàng)）
Order via Freshippo APP, home delivery盒馬APP下單，配送到家 Order via Freshippo APP, pick up in store盒馬APP下單，到店自提 Go to the offline store to pick and purchase親自去線下門店挑選購(gòu)買 Purchase in store and dine in (food court)在門店購(gòu)買后當(dāng)場(chǎng)加工食用（餐飲區(qū)） Third-party platforms such as Taobao or Meituan淘寶或美團(tuán)等第三方平臺(tái)
6.Which product categories do you usually buy at Freshippo? 您通常在盒馬購(gòu)買哪些品類?（多選）
Fresh fruits and vegetables生鮮果蔬（蔬菜、水果） Meat, poultry, eggs, and milk肉禽蛋奶 Seafood (live/fresh)海鮮水產(chǎn)（活鮮/冰鮮） Ready-to-eat food/bakery/deli 即食食品/烘焙/熟食 Snacks/beverages休閑零食/飲料 Daily necessities日用百貨 Flowers鮮花 Other其他
7.What are the main reasons for your choice to shop at Freshippo? 您選擇在盒馬消費(fèi)的主要原因是什么?（多選）
Good product quality/freshness商品品質(zhì)好/新鮮 Fast delivery speed (30 minutes delivery)配送速度快（30分鐘達(dá)） Exquisite packaging/brand appeal包裝精美/有品牌感 The range of products is extensive, including many exclusive or imported items商品種類豐富、有很多獨(dú)家或進(jìn)口商品 Good offline store experience (e.g., freshly prepared food)線下門店體驗(yàn)好（如現(xiàn)做現(xiàn)吃） A lot of promotional activities and very favorable prices促銷活動(dòng)多、價(jià)格優(yōu)惠 Membership benefits are cost-effective會(huì)員權(quán)益劃算 Convenient commute通勤方便 Others其他
8.Have you noticed any changes in Freshippo Fresh over the past few years? 您是否注意到近幾年來盒馬鮮生有以下變化?（多選）
Introducing more low-priced/discounted products推出更多低價(jià)/折扣商品 Increasing small packaging and single-person food items增加小包裝、一人食產(chǎn)品 Introducing low-GI and healthy concept foods推出低GI、健康概念食品 Adjusting membership and shipping policies調(diào)整會(huì)員和運(yùn)費(fèi)政策 Not noticing any significant changes沒注意到明顯變化
9.Which of the following would make you more likely to shop at Freshippo?以下哪些因素會(huì)讓你更愿意去盒馬購(gòu)物?（多選）
personal income growth個(gè)人收入增長(zhǎng) Enhanced health awareness健康意識(shí)提升 Faster pace of life, relying more on instant delivery or semi-finished products生活節(jié)奏加快，更依賴即時(shí)配送或半成品 Freshippo’s trending products or co-branded items盒馬的網(wǎng)紅商品或聯(lián)名商品 Convenience from Freshippo's APP features, self-checkout, and other technologies盒馬APP功能、自助結(jié)賬等技術(shù)帶來的便捷性 Freshippo's transparency measures, such as clear product origin labeling盒馬的信息透明措施，如清晰標(biāo)注產(chǎn)品產(chǎn)地 Freshippo's promotional efforts are more aggressive than those of other platforms (JD.com, Sam's Club, Meituan Xiaoxiang, etc.)盒馬的促銷力度比其他平臺(tái)（京東、山姆、美團(tuán)小象等）大 None of the above affect me以上均無影響
10.Compared with ordinary vegetable markets or traditional e-commerce, how do you think the product quality of Freshippo is?與普通菜市場(chǎng)或傳統(tǒng)電商相比，您認(rèn)為盒馬的商品品質(zhì)如何?
The quality is significantly better and trustworthy品質(zhì)明顯更好，值得信賴 The quality is slightly better.品質(zhì)稍好一點(diǎn) The quality is about the same, no difference.品質(zhì)差不多，沒區(qū)別 The quality is sometimes unstable.品質(zhì)有時(shí)不穩(wěn)定
11.Regarding the price adjustments made by Freshippo (such as the price increase, more discounted items), what is your stance?針對(duì)盒馬的價(jià)格調(diào)整（如移山價(jià)、更多折扣商品），您的態(tài)度是?
Very satisfied. It has increased my purchase frequency.非常認(rèn)可，增加了我的購(gòu)買頻率 Somewhat satisfied. I will pay more attention to discounted items.比較認(rèn)可，會(huì)多關(guān)注優(yōu)惠商品 Average. It has no significant impact on me.一般，對(duì)我沒什么影響 Worried that the quality might decline.擔(dān)心品質(zhì)可能下降
12.Regarding the health-oriented products launched by Freshippo (such as low-GI foods, HPP (High pressure process) fruit and vegetable juices, etc.), what is your stance?針對(duì)盒馬推出的健康概念產(chǎn)品（如低GI食品、HPP（High pressure process低溫高壓殺菌工藝）果蔬汁等），您的態(tài)度是?
Very interested and will make a purchase voluntarily非常感興趣，會(huì)主動(dòng)購(gòu)買 Relatively interested and will try occasionally比較感興趣，偶爾嘗試 Average, not paying much attention一般，不太關(guān)注 Not interested不感興趣
13In what areas do you think Freshippo needs improvement?您認(rèn)為盒馬鮮生在哪些方面還需要改進(jìn)?（多選）
Product price (e.g., lower overall prices, increase discounts, optimize pricing strategy)商品價(jià)格（例如:降低整體售價(jià)、增加折扣活動(dòng)、優(yōu)化定價(jià)策略） Product quality (e.g., improve freshness of perishables, strengthen quality control, reduce quality inconsistency)商品品質(zhì)（例如:提升生鮮新鮮度、加強(qiáng)品控、減少品質(zhì)波動(dòng)） Delivery service (e.g., reduce delivery fees, improve punctuality, enhance packaging protection)配送服務(wù)（例如:降低配送費(fèi)、提高準(zhǔn)時(shí)率、改善包裝保護(hù)） Membership benefits (e.g., add more exclusive offers for members, lower membership threshold, increase points value)會(huì)員權(quán)益（例如:增加會(huì)員專屬優(yōu)惠、降低會(huì)員門檻、提高積分價(jià)值） In-store experience (e.g., optimize store layout, add more seating areas, improve cleanliness)門店體驗(yàn)（例如:優(yōu)化門店布局、增加就餐座位、改善環(huán)境衛(wèi)生） After-sales service (e.g., simplify return/exchange process, improve customer service response time, enhance after-sales support)售后服務(wù)（例如:簡(jiǎn)化退換貨流程、提高客服響應(yīng)速度、完善售后保障） Product variety (e.g., add more categories, introduce more local specialty products, expand imported product selection)商品種類（例如:增加更多品類、引入更多本地特色商品、豐富進(jìn)口商品選擇） Technology features (e.g., optimize APP interface, improve self-checkout stability, enhance personalized recommendations)技術(shù)功能（例如:優(yōu)化APP界面、提升自助結(jié)賬穩(wěn)定性、增加個(gè)性化推薦） Others其他