尊敬的用戶：
您好！本問卷是"IKEA中國庫存管理對業(yè)務模式影響研究"項目的重要組成部分。我們誠摯邀請您分享在IKEA購物的真實體驗，您的反饋將直接用于分析庫存管理如何影響IKEA在中國市場的定價策略、供應鏈效率和客戶滿意度。
Dear Participants,
This survey is a key component of the "Research on IKEA China's Inventory Management Impact on Business Model" project. We sincerely invite you to share your authentic shopping experiences at IKEA. Your feedback will directly contribute to analyzing how inventory management influences IKEA's pricing strategy, supply chain efficiency, and customer satisfaction in the Chinese market.
1. 您所在的城市是？Which city do you live in? 北京Beijing 天津Tianjin 其他城市 Other cities
2. 您近一年在IKEA的消費頻率是？How often have you shopped at IKEA in the past year? 每月1次以上 More than once a month 每季度1-2次 1-2 times per quarter 每年1-2次 1-2 times per year 首次購物 First-time shopper
3. 您在IKEA購物時遇到缺貨情況的頻率是？How often do you encounter stockouts when shopping at IKEA? 經常 Often (超過50%的購物經歷 over 50% of shopping trips) 有時 Sometimes (約25-50%的購物經歷 about 25-50% of trips) 偶爾 Occasionally (少于25%的購物經歷 less than 25% of trips) 從未 Never
4. 當您想要的商品缺貨時，您通常會選擇？When your desired item is out of stock, what do you usually do? 等待補貨并再次到店購買 Wait for restock and revisit the store 通過IKEA App/官網(wǎng)在線購買 Purchase online via IKEA App/website 轉向其他品牌購買 Switch to other brands 放棄購買 Give up purchasing
5. 您對IKEA商品補貨速度的滿意度如何？How satisfied are you with IKEA's product replenishment speed? 非常滿意 Very satisfied (3天內補貨 restocked within 3 days) 滿意 Satisfied (3-7天補貨 restocked in 3-7 days) 一般 Neutral (1-2周補貨 restocked in 1-2 weeks) 不滿意 Dissatisfied (超過2周補貨 more than 2 weeks) 非常不滿意 Very dissatisfied (經常長期缺貨 often out of stock for long periods)
6. 您使用IKEA配送服務的頻率是？How often do you use IKEA's delivery service? 總是使用 Always use it 偶爾使用 Occasionally use it 從不使用 Never use it
7. 您對IKEA配送準時性的評價是？How do you rate the timeliness of IKEA's delivery? 總是準時 Always on time 有時延遲 Sometimes delayed 經常延遲 Often delayed
8. 您是否遇到過線上下單后門店/倉庫庫存信息不同步的情況？Have you experienced inventory information inconsistency between online and offline channels after placing an online order? 經常遇到 Often encountered 偶爾遇到 Occasionally encountered 從未遇到 Never encountered 不清楚 Not sure
9. 您認為IKEA的"低價"承諾在以下哪些方面受到庫存管理影響？(可多選) In which aspects do you think IKEA's "low price" promise is affected by inventory management? (Multiple choice) 熱門商品經常缺貨導致需高價代購 Popular items often out of stock, leading to high-price purchasing agents 倉儲成本高導致部分商品價格上漲 High warehousing costs leading to price increases for some products 配送延遲產生額外時間成本 Delivery delays causing additional time costs 庫存周轉慢導致季節(jié)性商品錯過折扣 Slow inventory turnover causing seasonal products to miss discount periods 沒有影響 No impact
10. 相比中國本土電商平臺（如淘寶、京東），您認為IKEA在庫存管理方面的主要劣勢是？(可多選) Compared to Chinese local e-commerce platforms (e.g., Taobao, JD.com), what do you think are IKEA's main disadvantages in inventory management? (Multiple choice) 缺貨率更高 Higher stockout rate 補貨速度更慢 Slower replenishment speed 配送時效性更差 Worse delivery timeliness 線上線下庫存不同步 Online-offline inventory not synchronized 沒有明顯劣勢 No obvious disadvantages