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Starbucks Survey Questionnaire
1. 1. What is your identity on campus?
A.Student
B.Teacher / Faculty
C.Staff / Worker
D.Resident living nearby
2. 2. Have you ever heard of Starbucks?
A.Yes
B.No
3. 3. How would you rate your overall impression of Starbucks?
A.1 (Very poor)
B.2 (Poor)
C.3 (Neutral)
D.4 (Good)
E.5 (Excellent)
4. 4. How often do you consume coffee or beverages on campus?
A.Every day
B.2-3 times a week
C.1 time a week
D.1-3 times a month
E.Rarely or never
5. 5. What is your acceptable price range for one drink?
A.Under 30
B.30-35
C.35-40
D.Over 40
6. 6. Do you support Starbucks entering our campus?
A.Strongly support
B.Support
C.Neutral
D.Oppose
E.Strongly oppose
7. 7. What are your main reasons for supporting Starbucks on campus?
A.Good brand quality and reputation
B.Reasonable price / high cost-performance
C.Comfortable environment for studying and meeting
D.Convenient location
E.Rich product choices
F.Reliable service
G.Other:
8. 8. What are your main concerns or reasons for opposing Starbucks on campus?
A.High price
B.May cause overcrowding
C.May affect campus quietness
D.Prefer existing campus stores
E.Takes up public space
F.Not necessary for me
G.Other:
9. 9. If Starbucks opens a store on campus, which products would you most like it to offer? (Choose up to 3)
A.Classic coffees (Americano, Latte, Cappuccino)
B.Seasonal drinks / Frappuccino (popular trendy items among students)
C.Handcrafted teas / Matcha series
D.Bakery items (croissants, sandwiches, cakes)
E.Limited-edition coffee beans, cups and other merchandise
F.Campus-exclusive meal / combo sets
G.Other:
10. 10. What improvements do you expect most from a campus Starbucks?
A.Student discounts
B.More seats for studying
C.Faster service
D.Longer opening hours
E.Quieter environment
F.Other:
11. 11.（Optional） What other suggestions or comments do you have about Starbucks opening a store on campus?
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