This survey aims to understand how Huawei’s promotional strategies influence customer satisfaction among Chinese smartphone consumers aged 18–35. All responses are anonymous and will only be used for academic research.
本問卷旨在了解華為品牌推廣策略對(duì)18–35歲中國智能手機(jī)消費(fèi)者滿意度的影響。所有數(shù)據(jù)僅用于學(xué)術(shù)研究，問卷匿名填寫。
1.你對(duì)華為手機(jī)了解多少? How much do you know about Huawei smartphones? A. 非常了解 Know it very well B. 比較了解 Know it a little C. 聽說過 Heard about it D. 完全不了解 Do not know it
2.你是否使用過華為手機(jī)? Have you ever used a Huawei smartphone? A. 是，現(xiàn)在正在用 Yes, I am using Huawei now B. 是，以前用過 Yes, I used Huawei before C. 沒有，但知道這個(gè)品牌 No, but I know the brand D. 沒有，也不太了解 No, I do not know much about it
3.你一般在哪里看到華為的廣告或推廣? Where do you usually see Huawei advertisements or promotions? A. 社交媒體（微信、微博、抖音） Social media (WeChat, Weibo, Douyin) B. 電商平臺(tái)（京東、天貓） Online shopping platforms (JD.com, Tmall) C. 線下門店或街邊廣告 Offline stores or street advertisements D. 明星或網(wǎng)紅推薦 Celebrities or influencers
4.哪種華為推廣方式最容易吸引你? Which Huawei promotion attracts you the most? A. 社交媒體宣傳 Social media promotion B. 明星代言 Celebrity endorsement C. 打折或優(yōu)惠活動(dòng) Discounts or special offers D. 新產(chǎn)品發(fā)布活動(dòng) New product launch
5.你購買手機(jī)時(shí)最看重什么? What do you care about most when buying a smartphone? A. 品牌知名度 Brand reputation B. 手機(jī)性能和質(zhì)量 Phone quality and technology C. 廣告或推廣活動(dòng) Promotions and advertising D. 價(jià)格 Price
6.華為的廣告或推廣會(huì)影響你對(duì)品牌的興趣嗎? Do Huawei promotions influence your interest in the brand? A. 影響很大 Strong influence B. 有一些影響 Some influence C. 影響不大 Little influence D. 沒有影響 No influence
7.你對(duì)華為的廣告或推廣活動(dòng)滿意嗎? Are you satisfied with Huawei’s promotional activities? A. 非常滿意 Very satisfied B. 比較滿意 Satisfied C. 一般 Neutral D. 不滿意 Dissatisfied
8.華為的推廣活動(dòng)會(huì)不會(huì)影響你購買手機(jī)的決定? Do Huawei promotions affect your decision to buy a smartphone? A. 會(huì)，很可能會(huì)買 Yes, it strongly encourages me to buy B. 有一點(diǎn)影響 Yes, it has some influence C. 沒有什么影響 No clear influence D. 反而會(huì)降低購買興趣 It reduces my interest
9.如果看到華為的推廣活動(dòng)，你會(huì)不會(huì)推薦給別人? After seeing Huawei promotions, would you recommend Huawei to others? A. 非常可能 Very likely B. 可能 Likely C. 不太可能 Not very likely D. 完全不可能 Very unlikely
10.你覺得華為的推廣可以在哪些方面做得更好? What should Huawei improve in its promotions? A. 廣告更有創(chuàng)意 More creative advertising B. 提供更多優(yōu)惠 More discounts C. 和消費(fèi)者互動(dòng)更多 More interaction with consumers D. 產(chǎn)品信息更清楚 Clearer product information