消費級攝像無人機購買意向調(diào)查問卷 Survey on Purchase Intention for Consumer Camera Drones

尊敬的受訪者，您好！

感謝您抽出寶貴時間參與本次調(diào)查。本問卷是一項學(xué)術(shù)研究的組成部分，研究題目為《基于S-O-R模型與技術(shù)接受模型的消費級攝像無人機購買意向影響因素研究——以廣東省消費者為例》。
本研究旨在探討感知享樂性、感知風(fēng)險、感知成本價值、感知有用性、感知易用性對消費者購買消費級攝像無人機意向的影響機制。研究結(jié)果將僅用于學(xué)術(shù)目的，不涉及任何商業(yè)用途。
參與須知：
1、本問卷共分為三個部分：資格篩選、量表問題、人口統(tǒng)計信息；
2、完成全部問題約需 5–8 分鐘；
3、本問卷采用匿名方式收集，您的所有回答將嚴(yán)格保密，不會以任何形式泄露或用于研究以外的目的；
4、請根據(jù)您的真實想法和實際情況作答，沒有對錯之分；
5、如有任何疑問,歡迎通過以下方式聯(lián)系研究者：dan.zha@student.mahidol.ac.th

再次感謝您的支持與配合！
                                                        

Dear Respondent,


Thank you for taking the time to participate in this survey. This questionnaire is part of an academic research study titled "A Study on the Determinants of Purchase Intention for Consumer Camera Drones Based on the S-O-R Model and the Technology Acceptance Model: Evidence from General Consumers in Guangdong Province".

This study aims to understand how perceived enjoyment, perceived risk, perceived cost value, perceived usefulness, and perceived ease of use influence intention to purchase consumer camera drone. All findings will be used for academic purposes only.

Please note:

1. This questionnaire consists of three parts: screening questions, scale questions, and demographic information;

2. Completing all questions will take approximately 5–8 minutes;

3. All responses are anonymous and strictly confidential.

4. Please answer based on your  true thoughts and actual situation. There are no right or wrong answers;

5. If you have any questions, please contact: dan.zha@student.mahidol.ac.th


Thank you for your participation and support.

第一部分：篩選問題
Section 1: Screening Questions

以下問題用于確認(rèn)您是否符合本研究的參與條件。 如未滿足任一條件，問卷將自動結(jié)束，感謝您的配合。

The following questions are to confirm whether you meet the participation criteria for this study. If you do not meet any of the criteria, the questionnaire will end automatically. Thank you for your understanding.

1. 您的年齡是否在18周歲及以上？/Are you 18 years of age or older?
2. 您目前是否居住在廣東??？/Are you currently residing in Guangdong Province, China?
3. 您是否對消費級攝像無人機有所了解（例如，是否見過、研究過或聽說過類似產(chǎn)品）？/Are you familiar with consumer camera drones (e.g., have you seen, researched, or heard of similar products)?
第二部分：量表問題
Section 2: Scale Questions

以下問題將請您評估對消費級攝像無人機的各項看法與態(tài)度。請根據(jù)您目前的真實感受，在每道題后選擇最符合您情況的選項。（1 = 非常不同意，5 = 非常同意）

The following questions ask about your perceptions and attitudes toward consumer camera drones. Please select the option that best reflects your current feelings for each question.  (1=Strongly Disagree, 5=Strongly Agree)

4. 感知享樂性/Perceived Enjoyment
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我認(rèn)為操控消費級航拍無人機將會是一次非常有趣的體驗。/I think flying a consumer camera drone would be a genuinely fun experience.
用無人機進(jìn)行攝影或攝像對我來說是一項令人愉悅的活動。/Using a consumer camera drone for photography or videography is an enjoyable activity to me.
操控消費級航拍無人機的想法讓我興奮不已。/The idea of operating a consumer camera drone excites me.
我對嘗試使用消費級航拍無人機的前景感到好奇。/I feel curious about the prospect of trying out a consumer camera drone.
使用無人機的體驗激發(fā)了我的探索精神。/The experience of using a consumer camera drone appeals to my sense of exploration.
5. 感知風(fēng)險/Perceived Risk
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我擔(dān)心操作消費級航拍無人機可能存在的安全風(fēng)險。/I am worried about the safety risks that could come with operating a consumer camera drone.
我擔(dān)心如果無人機損壞或墜毀，我可能會遭受經(jīng)濟損失。/I am concerned about the financial loss I might face if a consumer camera drone gets damaged or crashes.
我覺得中國關(guān)于無人機使用的監(jiān)管要求過于復(fù)雜。/The regulatory requirements around drone use in China feel complicated to me.
我擔(dān)心在公共場所飛行航拍無人機可能會引發(fā)隱私問題。/I worry that flying a consumer camera drone in public area could raise privacy concerns.
總而言之，我認(rèn)為購買和使用消費級航拍無人機存在相當(dāng)大的風(fēng)險。/Overall, I feel that buying and using a consumer camera drone involves considerable risk.
6. 感知價值成本/Perceived Cost Value
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消費級航拍無人機性價比很高。/Consumer camera drone offers good value for what they cost.
考慮到其功能和性能，消費級無人機的價格很合理。/The price of consumer camera drone is reasonable given their features and capabilities.
與其他攝影或攝像設(shè)備相比，無人機是一種經(jīng)濟實惠的選擇。/Compared with other photography or videography equipment, consumer camera drone is a cost-effective option.
對我來說，購買一臺消費級航拍無人機是一項值得的投資。Spending money on a consumer camera drone is a worthwhile investment to me.
7. 感知有用性/Perceived Usefulness
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我認(rèn)為消費級無人機能夠顯著提升我的攝影或視頻質(zhì)量。/I think a consumer camera drone would meaningfully improve the quality of my photography or videos.
無人機可以讓我拍攝到其他任何方式都無法獲得的影像和畫面。/A consumer camera drone would allow me to capture footage and images that I simply could not get through other ways.
我相信消費級無人機對于我的創(chuàng)作活動來說將是一個非常實用的工具。/I believe a consumer camera drone would be a genuinely useful tool for my creative activities.
消費級無人機能夠有效地完成其設(shè)計用途。/A consumer camera drone is effective at what they are designed to do.
8. 感知易用性/Perceived Ease of Use
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我認(rèn)為學(xué)習(xí)操控消費級航拍無人機對我來說應(yīng)該很容易。/I think learning to fly a consumer camera drone would be easy for me.
無人機的操控方式看起來都很直觀。/The controls of consumer camera drones appear straightforward.
我相信即使沒有深厚的技術(shù)知識，我也能操作消費級航拍無人機。/I believe I could operate a consumer camera drone without extensive technical knowledge.
內(nèi)置的安全功能（例如自動懸停、返航）使無人機易于使用。/Integrated-in safety features (e.g., auto-hover, auto-return) make consumer camera drones easy to use.
使用手機應(yīng)用程序來控制航拍無人機對我來說很合適。/Using a mobile app to control a consumer camera drone is appropriate to me.
9. 購買意愿/Purchase Inetnion
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我計劃在未來一到兩年內(nèi)購買一臺消費級航拍無人機。/I intend to purchase a consumer camera drone in the next one to two years.
我可能會考慮購買一臺消費級航拍無人機供個人使用。/I am likely to consider buying a consumer camera drone for my personal use.
如果機會合適且資金充足，我會購買一臺消費級航拍無人機。/Given the opportunity and sufficient funds, I would purchase a consumer camera drone.
我會向可能感興趣的朋友或家人推薦消費級航拍無人機。/I would recommend consumer camera drone to friends or family who might be interested.
第三部分：人口統(tǒng)計題 
Section 3: Demographic Information
10. 年齡/Age
11. 性別/Gender
12. 職業(yè)/Occupation
13. 學(xué)歷/The Highest Education Level
14. 月收入水平（人民幣）/Monthly Income Level (CNY)
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