尊敬的受訪者，您好！本問卷旨在了解消費(fèi)者在演唱會(huì)門票購買中的決策行為與態(tài)度。所有數(shù)據(jù)僅用于學(xué)術(shù)研究，采用匿名方式，絕不泄露個(gè)人信息。請您根據(jù)自身真實(shí)情況作答，衷心感謝您的參與！
Dear Respondent,
Hello! This questionnaire aims to understand consumer decision-making behavior and attitudes regarding concert ticket purchases. All data will be used solely for academic research purposes, is collected anonymously, and personal information will never be disclosed. Please answer according to your true situation. We sincerely thank you for your participation!
填寫說明：
1. 問卷預(yù)計(jì)需要5-8分鐘完成。
2. 題目選項(xiàng)無對錯(cuò)之分，請根據(jù)您的真實(shí)想法和實(shí)際情況選擇。
3. 請注意：您的個(gè)別選擇可能會(huì)系統(tǒng)自動(dòng)跳過后續(xù)部分不相關(guān)的問題，直接進(jìn)入更適合您的下一題。這是問卷的正常設(shè)計(jì)，請您放心作答。
Instructions:
1. The questionnaire is expected to take approximately 5-8 minutes to complete.
2. There are no right or wrong answers to the questions. Please select options based on your genuine thoughts and actual situation.
3. Please note: Depending on your specific choices, the system may automatically skip subsequent questions that are irrelevant to you and proceed directly to the next more suitable question. This is a normal design feature of the questionnaire. Please feel free to proceed with your responses.
1. 您的性別：Your Gender:
男Male 女Female
2. 在過去的兩年內(nèi)，您是否有過購買演唱會(huì)門票的意愿或?qū)嶋H行為？In the past two years, have you had the intention to purchase or actually purchased concert tickets?
是Yes 否No
3. 您是否曾通過非官方渠道（如個(gè)人轉(zhuǎn)售者、黃牛、二手平臺(tái)加價(jià)購買等）購買過演唱會(huì)門票？Have you ever purchased concert tickets through unofficial channels (such as individual resellers, scalpers, or premium purchases on second-hand platforms, etc.)?
是Yes 否No
4. 在最近一次嘗試購買熱門演唱會(huì)門票時(shí)，在轉(zhuǎn)向非官方渠道前，您嘗試通過官方渠道（如大麥、貓眼）購票多少次？ When you last attempted to purchase tickets for a popular concert, how many times did you try buying through official channels (e.g., Damai, Maoyan) before turning to unofficial channels?
0次（直接考慮非官方渠道）0 times (Considered unofficial channels directly) 1-2次1-2 times 3-5次3-5 times 5次以上More than 5 times
5. 總體而言，您從決定購買某場演唱會(huì)門票到最終支付票款，通常的平均考慮時(shí)間大概是？
Overall, what is your typical average consideration time from deciding to purchase a concert ticket to finally making the payment?
幾乎沒有考慮，立即做決定Hardly any consideration, decide immediately 幾小時(shí)內(nèi)Within a few hours 1-3天1-3 days 5次以上More than 5 times
6. 在以下哪種情境中，您“更有可能”考慮以較高價(jià)格從非官方渠道購買演唱會(huì)門票？（最多選擇3項(xiàng)）In which of the following situations are you "more likely" to consider purchasing concert tickets from unofficial channels at a higher price? (Select up to 3 options)
特殊紀(jì)念日：演出日期臨近自己或重要他人的生日、紀(jì)念日等Special Occasion: The concert date is close to your own or an important person's birthday, anniversary, etc. 摯友邀約：非常要好的朋友已經(jīng)購票，并強(qiáng)烈邀請您一同前往Close Friend's Invitation: A very close friend has already bought tickets and strongly invites you to join them 社交壓力：您所在的朋友圈或社交群體中，多數(shù)人都將參加該場演出Social Pressure: The majority of people in your social circle or group will attend the concert 最終場次：這是該藝人/樂隊(duì)宣布的“最后一場”或“告別巡演”Final Show: This is the artist/band's announced "final concert" or "farewell tour" 地點(diǎn)便利：演出在您所在城市舉行，省去了長途旅行的麻煩和開銷Location Convenience: The concert is held in your city, saving the trouble and cost of long-distance travel 以上皆無：這些情境不會(huì)特別影響我的決策None of the Above: These situations do not particularly influence my decision
7. 對于從非官方渠道購買門票，您最主要的顧慮是什么？（最多選擇3項(xiàng)）What are your main concerns when purchasing tickets from unofficial channels? (Select up to 3 options)
資金安全風(fēng)險(xiǎn)：支付后無法收到票，或遭遇詐騙Financial Security Risk: Unable to receive tickets after payment, or encountering fraud 門票真?zhèn)物L(fēng)險(xiǎn)：買到假票或無效票，無法入場Ticket Authenticity Risk: Purchasing fake or invalid tickets, resulting in denied entry 個(gè)人信息風(fēng)險(xiǎn)：在交易中需要提供過多個(gè)人信息，存在泄露隱患Personal Information Risk: The need to provide excessive personal information during the transaction, posing a risk of leakage 售后無保障：出現(xiàn)問題時(shí)（如演出取消）無法像官方渠道一樣順利退款Lack of After-sales Protection: Inability to obtain a smooth refund through official channels if issues arise (e.g., concert cancellation) 道德負(fù)罪感：認(rèn)為此舉助長了不公平的市場行為，損害了其他粉絲利益Moral Guilt: Believing this behavior encourages unfair market practices and harms other fans' interests 幾乎沒有顧慮：我認(rèn)為風(fēng)險(xiǎn)是可控的或可接受的Almost No Concerns: I believe the risks are manageable or acceptable
8. 為了觀看我非常喜愛的藝人/樂隊(duì)的演出，我愿意支付比原價(jià)高得多的價(jià)格 To watch a performance by an artist/band I really like, I am willing to pay a price significantly higher than the original ticket price
9. 當(dāng)?shù)弥粓鰺衢T演唱會(huì)門票迅速售罄時(shí)，我會(huì)因?yàn)榭赡苠e(cuò)過而感到焦慮（FOMO）When I learn that tickets for a popular concert have sold out quickly, I feel anxious about possibly missing out (FOMO)
10. 我認(rèn)為自己是一名熱情的粉絲，觀看偶像演出是我表達(dá)支持的重要方式I consider myself an enthusiastic fan, and attending my idol's performance is an important way for me to show support
11. 在社交媒體上分享我參加了熱門演唱會(huì)的經(jīng)歷，對我而言是重要的It is important for me to share my experience of attending a popular concert on social media
12. 我覺得官方售票系統(tǒng)（如平臺(tái)崩潰、機(jī)器人搶票）對普通消費(fèi)者不公平I think the official ticketing system (e.g., platform crashes, bot purchasing) is unfair to ordinary consumers
13. 我認(rèn)為非官方渠道提供了官方?jīng)]有的便利（如保證有票、可選座位），因此加價(jià)有一定合理性I believe unofficial channels provide conveniences not offered by official channels (e.g., guaranteed tickets, seat selection), which makes the price premium somewhat reasonable
14. 您的年齡屬于以下哪個(gè)區(qū)間？Which of the following age groups do you belong to?
18歲以下Under 18 18-24歲18-24 years old 25-30歲25-30 years old 31歲及以上31 years old and above
15. 您平均每月可用于娛樂消費(fèi)（如觀影、演出、游戲等）的可支配預(yù)算大約是？Approximately what is your average monthly disposable budget available for entertainment expenses (e.g., movies, shows, games, etc.)?
500元人民幣以下Less than 500 CNY 501-1500元501-1500 CNY 1501-3000元1501-3000 CNY 3000元以上More than 3000 CNY
16. 如果未來政策或技術(shù)能完全杜絕黃牛票（例如：全面強(qiáng)實(shí)名制、人臉驗(yàn)票），但可能會(huì)讓購票流程更復(fù)雜，或徹底失去臨時(shí)轉(zhuǎn)贈(zèng)的可能。您支持這樣的變化嗎？請簡要說明理由（非必答題）If future policies or technologies could completely eliminate scalped tickets (e.g., comprehensive real-name verification, facial recognition check-in), but might make the ticket purchasing process more complicated or eliminate the possibility of temporary transfers, would you support such changes? Please briefly explain your reasons. (Optional)