尊敬的受訪者： 您好！本問卷旨在了解您對李子柒短視頻內(nèi)容的觀看體驗及其對品牌的影響。問卷匿名填寫，數(shù)據(jù)僅用于學術研究，預計耗時5-8分鐘。感謝您的參與！ （Dear respondents: This questionnaire aims to understand your viewing experience of Li Ziqi's short videos and their impact on the brand. The questionnaire is anonymous, and data is used only for academic research. Thank you for your participation!）
您的性別 Gender 男 Male 女 Female 其他 Other
您的年齡 Age 18-22歲 18-22 years old 23-27歲 23-27 years old 28-35歲 28-35 years old
您所在地區(qū) Region 中國大陸 Mainland China 中國港澳臺 Hong Kong, Macao, Taiwan 海外（請注明國家/地區(qū) Please specify country/region: ________） Overseas
您主要通過哪些平臺接觸李子柒內(nèi)容（可多選） Platforms where you mainly access Li Ziqi's content (multiple choices allowed) 抖音 Douyin Bilibili YouTube 微信視頻號 WeChat Channels 小紅書 Xiaohongshu 其他（請注明 Please specify: ）
您觀看李子柒短視頻的頻率 Frequency of watching Li Ziqi's short videos 幾乎每天 Almost every day 每周3-5次 3-5 times per week 每周1-2次 1-2 times per week 偶爾 Occasionally 很少 Very rarely
李子柒視頻的標題或縮略圖很容易吸引我的注意 The title or thumbnail of Li Ziqi's videos easily catches my attention
非常同意
李子柒視頻的畫面美學（田園風光、手工細節(jié)）讓我第一時間想點開觀看 The visual aesthetics of Li Ziqi's videos (rural scenery, handmade details) make me want to click and watch immediately 李子柒視頻的開頭鏡頭和節(jié)奏設計非常吸引人 The opening shots and pacing of Li Ziqi's videos are very engaging 觀看李子柒視頻時，我會產(chǎn)生強烈的沉浸感 When watching Li Ziqi's videos, I feel a strong sense of immersion 李子柒視頻中的傳統(tǒng)文化和生活方式讓我非常感興趣 The traditional culture and lifestyle in Li Ziqi's videos interest me a lot 李子柒視頻的內(nèi)容讓我產(chǎn)生情感共鳴和放松感 Li Ziqi's video content evokes emotional resonance and relaxation in me 李子柒視頻讓我對她的生活方式和手工藝產(chǎn)生好奇 Li Ziqi's videos make me curious about her lifestyle and handicrafts 觀看李子柒視頻后，我會主動搜索相關傳統(tǒng)文化知識 After watching Li Ziqi's videos, I actively search for related traditional cultural knowledge 我會搜索李子柒的其他視頻或背景資料 I search for other videos or background information about Li Ziqi 李子柒視頻激發(fā)我了解更多中國鄉(xiāng)村或非遺內(nèi)容 Li Ziqi's videos motivate me to learn more about Chinese rural life or intangible cultural heritage 我會點贊李子柒的視頻 I like Li Ziqi's videos 我會評論或參與李子柒視頻下的互動 I comment or participate in interactions under Li Ziqi's videos 我關注了李子柒的賬號或頻道 I follow Li Ziqi's account or channel 我購買或考慮購買李子柒品牌的相關產(chǎn)品 I have purchased or considered purchasing products from Li Ziqi's brand 我會將李子柒視頻分享給朋友或家人 I share Li Ziqi's videos with friends or family 我在社交平臺上轉(zhuǎn)發(fā)或推薦李子柒的內(nèi)容 I repost or recommend Li Ziqi's content on social platforms 我會主動向他人推薦觀看李子柒視頻 I actively recommend others to watch Li Ziqi's videos 李子柒品牌的內(nèi)容真實可信 The content of Li Ziqi's brand is authentic and trustworthy 李子柒品牌讓我感到可靠和專業(yè) Li Ziqi's brand makes me feel reliable and professional 李子柒品牌表現(xiàn)出對觀眾的關懷和善意 Li Ziqi's brand shows care and goodwill toward viewers 我相信李子柒品牌會履行其承諾 I believe Li Ziqi's brand will fulfill its promises 即使有負面信息，我仍會信任李子柒品牌 Even with negative information, I would still trust Li Ziqi's brand 我會繼續(xù)觀看和支持李子柒的內(nèi)容 I will continue to watch and support Li Ziqi's content 李子柒是我偏好的短視頻創(chuàng)作者之一 Li Ziqi is one of my preferred short video creators 我會向他人積極推薦李子柒品牌 I would actively recommend Li Ziqi's brand to others 相比其他類似創(chuàng)作者，我更忠誠于李子柒 Compared to similar creators, I am more loyal to Li Ziqi