The New York Times Digital Transformation & User Experience Survey

1. What's your age group?
2. What's country/region do you live in?
3. Have you ever subscribed to or used The New York Times’ digital content (e.g., website, app, email newsletters)?
4. How often do you read NYT digital content?
5. Compared to print newspapers, which format do you prefer for consuming news?
6. If you switched from print to digital, what were your main reasons? (Select all that apply)
7. Do you think NYT’s digital transformation has increased its brand influence?
8. What aspects of NYT’s digital services do you find most impressive? (Select all that apply)
9. Would you be willing to pay for NYT’s digital content? Why or why not? 
10.

  1. Have you used any of the following non-news NYT services? (Select all that apply)

11. Which of these services do you use most often? (Select one)
12. Have these services affected your perception of the NYT brand?
13. Do these extra services make you more likely to subscribe or stay subscribed to NYT?
14.

  1. Compared to other news platforms (e.g., BBC, CNN, The Guardian), where do you think NYT holds a competitive advantage? 

15. Besides NYT, what other news sources do you regularly use? (Select all that apply)
16. What’s your general opinion on NYT’s digital transformation strategy? 
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