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Consumption Habits Questionnaire T1
1. What's your age?
2. What is your gender?
Female
Male
3. What is your approximately annual income(
Measured in tens of thousands)
? (Fully anonymous)
4. What is your highest level of education?
Elementary school or below
Middle school
Vocational school/Technical school
High school
Associate degree/Higher vocational education
Bachelor's degree
Master's degree
Doctoral degree
Other (please specify):
5. In which city do you currently reside?
6. Do you live in the city center or suburbs?
City center
Suburbs
7. You are very thirsty and see a bottle labeled:"For every bottle sold, ￥0.5 will be donated to children in need." (Price:￥1) Please rate your willingness to purchase it.
Very dissatisfied
1
2
3
4
5
6
7
8
9
10
Very satisfied
8. How satisfied would you be after purchasing this water ?
Very dissatisfied
1
2
3
4
5
6
7
8
9
10
Very satisfied
9.
Would purchasing this water make you feel like a compassionate person?
Not at all
1
2
3
4
5
6
7
8
9
10
Extremely so
10. How much happiness would you feel when purchasing this water ?
Very dissatisfied
1
2
3
4
5
6
7
8
9
10
Very satisfied
11. You want to buy new sports shoes and see a pair advertised as:"Highly durable,co-designed by your idol"(Price:￥200).Please rate your willingness to purchase it.
Very dissatisfied
1
2
3
4
5
6
7
8
9
10
Very satisfied
12. If you purchase this shoes , how satisfied would you be afterward?
Very dissatisfied
1
2
3
4
5
6
7
8
9
10
Very satisfied
13. Would purchasing this shoes make you feel like a devoted fan of your idol?
Not at all
1
2
3
4
5
6
7
8
9
10
Extremely so
14. How much happiness would you feel when purchasing this shoes ?
Very dissatisfied
1
2
3
4
5
6
7
8
9
10
Very satisfied
15. You want to buy a diamond ring for your partner and see a dazzling ring marketed with:"True love endures forever--a diamond is eternal"(Price:￥5000).Please read your willingness to purchase it.
Very dissatisfied
1
2
3
4
5
6
7
8
9
10
Very satisfied
16. If you purchase this ring , how satisfied would you be afterward?
Very dissatisfied
1
2
3
4
5
6
7
8
9
10
Very satisfied
17. Would purchasing this ring make you feel like someone who values emotional connections?
Not at all
1
2
3
4
5
6
7
8
9
10
Extremely so
18. How would you feel after purchasing this ring ?
Very dissatisfied
1
2
3
4
5
6
7
8
9
10
Very satisfied
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